+ Brand Identity
University - Third Year Project
The gritty, art-coated streets of Bristol also known as, one of the key ports for British companies trafficking Africans across the Atlantic. As it stands Bristol has been marked by the name of Edward Colston, a man known to be the leading role in the Atlantic slave trade. His name stains their streets and the city itself.
But Surge is here to reclaim the trauma using his empty plinth, missing his ghastly statue that once stood. Pulled down during the Black Lives Matter movement on the 7th of June 2020. Tossing Colston to the side and leaving our imprint with Surge’s open-air theatre full of minority-only casts to share their story.
The shapes are extracted from deconstructed slave trade boats. We are not hiding the truth, this is what happened and people need to know, yet we are making it our own.
Surge is inspired by South African wave textiles to inform the visuals. Using the shape of the bow—The head of the boat. Surge recreates these wave textiles. To bring forth the determination and strong willingness of Surge, I created wooden stamps—inspired by the materials of the slave trade boats, which were created to design shapes and patterns allowing for grit and texture.
These wooden stamps can be seen within wayfinding, stamping over Colston's name, and also within my interactive degree show exhibition where users were allowed to create their own wave with these stamps. Using these stamp visuals I designed variations of the logo animation and various other motion elements.